Nature Care Movement a wing of Atam Pargas Social Welfare Council (APSWC), Ludhiana engaged in educating the society to save environment and establish value based living standards launched a dedicated campaign to save environment by educating farmers at PAU Kissan Mela. According to Dr. Nachhattar Singh, Director Nature Movement, APSWC and Vice Chancellor, Guru Kashi University, Talwandi Sabo, Bhatinda the council has network in about 250 schools spread in Punjab and other states of the country. The training workshops for teachers to imbibe moral values in the students through Gurbani as a vehicle is paying dividends. A glimpse of this approach is seen at the Kissan Mela PAU, Ludhiana on 12-13 September. The volunteers of nature care movement in groups of two got spread at strategic sites of this mela venue. They gathered the information from the farmers about the crops grown, the quantities of fertilizers applied, soil fertility test, the source of their queries to resolve agriculture related issues etc. The specific focus on the occasion was to highlight the site specific nitrogen application to wheat, rice and maize using leaf colour chart. The volunteers motivated more than one hundred farmers to ensure the use of LCC in forthcoming rabi season. The available data indicated that farmers use excessive nitrogenous fertilizers in crops that contributes to underground water and air pollution. The optimum use of urea can be regulated with the help of LCC specifically prepared designed and recommended by PAU. The volunteers of nature care movement did a yeomen service to the farmers in educating its use in need based nitrogen application. The farmers showed interest in interacting with the volunteers of APSWC and purchasing LCC for use in field crops. The APSWC also organised free distribution of seedlings of various trees to the farmers with the help of DFO, Ludhiana.